How Roberto Santiago Used Manaira Shopping to Further his Business Ideas

Roberto Santiago is a serial entrepreneur from Joâo Pessoa, Brazil. At 58 years old, Santiago is credited with building one of the largest and profitable shopping complexes in Parabia, Brazil known as Manaira Shopping. Since its launch in 1989, Manaira Shopping was expanded five times to accommodate new buildings. Besides Manaira, Santiago also built the Mangebeira Shopping, which was opened in 2014.

 

Features of the Manaira Shopping

 

Before the Manaira Shopping was built, Roberto Santiago had a vision of building a shopping complex that can address people’s diverse needs. Today, the Manaira Shopping is among the most visited places in Brazil because it can accommodate leisure, entertainment, and retail facilities.

 

One exciting thing about the Manaira Shopping is its location. The business complex was constructed at the center of Joâo Pessoa. It covers 75,000 square meters of space and comprises of 280 stores. In addition to its spacious location, Manaira’s structure is also iversatile. When planning for the business complex, Roberto Santiago’s goal was to enhance customer satisfaction.

 

As a movie enthusiast, Manaira Shopping is the place to be. The facility consists of 11 fully equipped theatres to enhance the movie experience. The building also consists of stadium systems, 3D rooms and VIP rooms specifically designed for people who enjoy watching movies at comfortable and luxurious joints. Gaming enthusiasts also get a chance to enjoy using state-of-the-art gaming devices. Manaira comprises of a gaming center equipped with high-performance devices.

 

Roberto Santiago’s vision for Manaira Shopping

 

Just like other shopping malls, Manaira Shopping is a place to be for shopping, gaming, and theatre. The facility has restaurants and food courts that prepare delicious Brazilian cuisine. It is also made up of a spacious gym for those who like to keep fit. Since its launch, Brazilian universities have established their town campuses in the facility. It is safe to say that Roberto Santiago’s vision was to build a structure with diverse services and products.

 

Santiago is celebrated as one of the most visionary entrepreneurs in Brazil. This is because his business approach entails developing unified solutions for different problems. As an entrepreneur, he has a keen interest in ventures that are not only profitable but also sustainable. When compared to other business complexes in Brazil, Manaira Shopping stands out in terms of sustainability. This is because the structure was built to address both future and present needs of consumers. It has adequate space for future expansion.

 

Roberto Santiago’s Manaira Shopping contributes to the social and economic development of the Parabia State. Concerning economic development, the venture has created numerous employment opportunities, both casual and permanent, to residents and non-residents of the state. Consequently, social development in the region is witnessed when people from different parts of Brazil meet at Manaira Shopping. This interaction fosters unity and peaceful coexistence amongst people.

 

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