Lori Senecal became the chief executive officer of CP+B in the year 2015. She served with the MDC Patterns agency, which was new then. Previously, Lori had served as the chief executive officer and president of MDC Partners Network. She has been such a gem at CP+B where she has enabled the firm to be recognized as a global agency. According to an article in Adweek, Lori would retire at the end of the year 2017. She has been a great pillar and partner at the agency, and the leadership was grateful for her friendship and commitment. CP+B has already incorporated new leadership umbrella due to the vacancy created by the exit of Lori Senecal.
Lori Senecal is recognized for her valuable personality, marketing, and advertising knowledge she portrays. She has pioneered great and incredible innovative advertising techniques. According to an interview she had with “Bloomberg,” Lori has specialized in innovative technology solutions, which involves solving the challenges in businesses. It is because of her unquenchable expertise in the advertising industry that rendered her appointed, as the global chief executive officer of CP + B. Lori is known for her dedication to go beyond her comfort zone. Her moves against complacency have rewarded her with great success in her endeavors. Lori served as the executive chair of KBS and during that time, she was able to grow the company’s vision. She portrayed perfect ethics in improving the business at large. She made her success rise even from her young age.
Lori Senecal went to McGill University where she earned her degree. Here success began way long as she became the president of the McCann Erickson in New York. She also contributed to the success of the brands like Coca-Cola among others. This was achieved through her valuable advertising skills which were delivered in a wonderful style. Lori has campaigned for numerous businesses such as the BMW, American Express, HomeGoods, Victoria Secret Pink, and Vanguard among others. She is the mother of advertising and branding services. Lori shares on her inspiration into business. She confesses that she began way back when she was in high school. She was a passionate lover of gymnastics however she became a coach instead. In the process of coaching, she felt the leadership sense in her. She Lori knew that she was charged with the role of making the team succeed. That is how she began making consistent goals and learned about communication. In the end, it gave her a clear direction in the business. Watch Lori’s speech on YouTube.