Luiz Carlos Trabuco Cappi took over the presidency of Bradesco, a leading private financial institution in Brazil in 2009. At the time he assumed the presidency, Itau Unibanco, a longtime competitor of Bradesco had taken over industry leadership. On his appointment, he stated that his primary objective would be improving the services the bank offers to its clients as opposed to competing with Itau Unibanco for the top position.
Luiz Carlos Trabuco Cappi became the fourth president of Bradesco. His appointment came after the retirement of predecessor Marcio Cypriano. Marcio was leaving the organization as in line with the statute of the bank, which doesn’t allow presidents who are over 65 years. By the time he was leaving, he had raised the market value of the giant bank in Brazil from $5 billion to $30 billion. The other former presidents include Amador Aguiar, the founder, and Lazaro Brandao, the current board chairman who appointed Luiz Carlos Trabuco Cappi to succeed Cypriano.
In 2015, Luiz Carlos Trabuco Cappi signed one of the biggest corporate deals in Brazil. With the approval of Lazaro Brandao, the chairman of the board, Mr. Trabucco bought HSBC’s Brazil branch at the cost of $5.2 billion. The deal revived Bradesco’s fight for the top position in the banking segment. With the HSBC deal, Banco de Deus bank beat Itau Unibanco in three primary segments namely; the total investments, the number of account holders and branch network. Moreover, Bradesco also beat its rival in terms of loan granted, assets and deposits.
During an interview with MONEY in 2015, Luiz Carlos Trabuco Cappi emphasized the importance of the deal stating that without it, the bank would take six years to beat Itau Unibanco. Following this remarkable achievement, he was crowned the Entrepreneur of the Year in the Financial Sector by MONEY. On signing this historic deal, Luiz Carlos Trabuco Cappi got recognized as one of the most prominent corporate leaders in the country. As a result, he demands a lot of respect as handles funding of most of the largest investments in Brazil.
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Education and Career Background
Luiz Carlos Trabuco Cappi, 66, was born Marilia, the home city of Bradesco. He graduated from the University of Sao Paulo with an undergraduate bachelor degree in philosophy, science, and letters. Luiz Carlos began his career in 1969 when he joined Bradesco. Just like any other organization, he went through the hierarchy levels. In 2003, he was elevated to serve as the president of Bradesco Seguros, the insurance arm of Bradesco. He led the insurer until 2009 when he was appointed the president of the leading financial institution in Brazil.
It was during his tenure at the insurer when his hard work and commitment towards achieving the organization objectives was noticed. Many corporate executives hold degrees in commerce, law, finance, and accounting. However, Luiz Carlos Trabuco Cappi achieved a lot with his degree in philosophy. During his tenure at the insurer, its market share rose from 23 percent to 25 percent while its contribution to Bradesco rose from 26 percent to 35 percent.
His hard work is also evident today. Sources close to him indicate that he arrives at the bank at 7 o’clock in the morning and works until 6:00 p.m. After leaving the office, he extends his work at business dinners. Luiz Carlos Trabuco Cappi’s innovation, creativity, and hard work earned him consideration by President Dilma Rousseff to serve as the minister of finance, a position that he turned down saying that he owes his life to Bradesco.
Find more about Luiz Carlos Trabuco Cappi: https://g1.globo.com/economia/negocios/noticia/sucessao-no-conselho-do-bradesco-foi-um-ato-planejado-diz-trabuco.ghtml